In order to make a big splash on launch, we borrowed the internet star power of celebri-dog Doug The Pug. Knowing that allergy sufferers overindex with pet owners, we created a series of videos showcasing the new features of FLONASE SENSIMIST, as well as presenting it as an outdoor essential. Utilizing Doug’s friendly persona, we took allergy sufferers on several outdoor adventures that were only made possible with the allergy-fighting power of FLONASE SENSIMIST. In addition to the videos, in-store and web content provided information on product benefits delivered with the approachable nature of Doug The Pug. We targeted allergy sufferers who were exposed to Doug The Pug, on their phones, computers and in-store with a variety of tactics to make sure they were aware of a better, gentler solution to their allergy woes.

Camping

Mountain Climbing

Whitewater Rafting

In store TV Network

Social | Target Brand Page

To give the brand a much-needed refresh and properly usher it into our modern culture we launched LIFE’S SWEETER WITH EQUAL—a colorful, emotionally-driven campaign focused on the products’ variety of uses and benefits. By leveraging Instagram culture and social media best practices, we reintroduced Equal as a hip, friendly and youthful product that goes beyond simply sweetening your coffee and tea.

Spring Launch - Coffee Rain

Spring Launch - Hot Tea

Spring Launch - PBJ Smoothie

Summer - Breakfast Cookie

Summer - Popsicle

Summer - Iced Tea

While there were a number of consumers seeking out a more natural alternative to sugar, they were not considering Whole Earth as an option. The sweetener had been on the market for a few years, but was experiencing very low brand awareness and having trouble connecting to their target market.

We developed a feel-good campaign around Whole Earth sweeteners that invited people into our earth-conscious world to discover an alternative to sugar that they could feel better about. OPEN A WORLD OF GOODNESS focused on educating consumers on the benefits of stevia and monk fruit, while highlighting our product line in a fresh, yet thoughtful way. By pairing a friendly, conversational tone with playful, visually-appealing photography, we’ve not only made wellness devotees aware of Whole Earth, we’ve converted them into enthusiastic brand advocates.

Launch Post

Earth Day

Iced Coffee Cinemagraph

Cocktails Carousel

Cocktails Recipies

Liquids Launch

Launching a breakthrough innovation like this deserved no less than innovative ways to connect throughout the shopper journey – so we treated this like a tech launch. Using augmented reality, targeted versions of Snapchat ads, a 3D floor talk and more, we demonstrated how this new form of Theraflu is different from anything that’s ever been in the category. We also made sure to intercept shoppers while in the coffee aisle, showcasing the new form right in front of the pods they’re already using.

Grocery Store - Floor Graphic - Snap Code AR experience

Drug & Mass Stores - Display - Snap Code - Launch Video