:30 TV
We all know that successfully launching a new product is hard enough…but two?! Well, that’s essentially what happened when Scrubbing Bubbles® introduced its new bathroom-cleaning product with a category-first, battery-powered sprayer and an improved surfactant solution. Our solution? A 360-degree campaign that put this fun and functional new product in the hands of consumers. Through a national TV campaign, in-and-out of store demos, interactive displays, retail-specific programs, and much more, my creative partner and I created an approach that was simple – take a brand that’s already known for working hard, and make it work even harder.
Outdoor
Customization at Retail Online
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Localized Festival Demo Events
Demo Displays
The whirlwind that is retail advertising distinctly sets itself apart as an area where one is tasked with conceptualizing and producing a large array of TV spots, digital campaigns, radio spots, banner ads, in-store programs and more — all tailored for each season, brand, sale, and promotional period. It's undeniably hectic, but I can say this experience has been profoundly creatively rewarding in my career. Although Kmart has largely faded from our landscape, during my time working on it, I was very proud of the creative my teams and I created.
Back to School :30
Father's Day :30
The holiday season is a crucial time for retail stores, marked by fierce competition that transforms it into a must-win period for businesses in this industry. From the frenzy of Black Friday to the festive spirit of Christmas, consumers actively seek the best deals and discounts, creating a sense of urgency for retailers. My team and I came up with a holiday campaign that shines a spotlight on the unique traditions and customs that families create to make their season joyful while making their dollar go further by shopping smart at Kmart.
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"Lights" :30
"Dish" :30
"Traditions" :30
"Capture the Moment" :30
"Gift Box" :15
"Better than Black Friday" :30
"Harry Potter Promotional TV" :15
Halloween :30
Pharmacy Delivery :30
Summer Camping :15
"Games" :30
Patio :15
I share this as a prime example showcasing that, regardless of the creative challenge at hand, the prowess of creative design stands as a formidable force in reshaping and elevating a brand.
Equal's global team approached us with the task of assisting them in consolidating the brand portfolio through a unified campaign for heightened brand impact in the South East Asian market. Although their existing campaign message held merit, the execution fell short of the modern, contemporary tonality and lively imagery that we sensed was essential. My compact creative team came up with this look and feel, and as the results demonstrate, undeniably delivered.
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