To boost awareness and sales of D’USSÉ XO Cognac—our clients most premium and luxurious spirit —my team and I created the experience platform called the "D’USSÉ XO Collective", a lasting initiative that highlights a group of trailblazers, key opinion leaders and cultural tastemakers who align with a common perspective amongst Millennials and Gen-Zers. We selected headline-making, celebrity-favorite tattoo artist Dr. Woo as the inaugural member of the D’USSÉ XO Collective. We then hosted a kicking launch party during 2022 Miami Art Week, a large cultural moment and key selling period. Like D’USSÉ, the trailblazing Hollywood tattoo-artist has transcended his contemporaries, creating a modern interpretation of a centuries-old tradition.

The outcome exceeded expectations, marking the brand's first wholly owned in-real-life activation, surpassing previous endeavors in number of attendees, press placements and social amplifier partners.

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Event Sizzle Recap Video

It's always inspiring when our clients present us with unique challenges, and Dewar's recent request was truly captivating. They tasked us with creating a top-tier golf "bar cart" to elevate their experiential presence, distinguishing the brand both on-site and in retail environments. Enthusiastically, my team and I embraced the challenge, leading to an extraordinary journey where creativity seamlessly blended with the art of manufacturing.

Guided by the exceptional design talents of Theo & Michael, expectations were truly exceeded. Together, we crafted a timeless vehicle that now graces the most prestigious golf events nationwide, solidifying Dewar's as a standout presence in the golfing world for years to come.

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Golf Events Sizzle Video

In 2022, GREY GOOSE Vodka wanted to frame up their 16-year partnership with the US Open as a way to express the brand’s “Effortless Style.” With a new visual identity, they needed to update every tournament touchpoint. Good thing experiential immersion is our team's sweet spot. Knowing that the hospitality suite plays a key role in driving celebrity, press and influencer coverage, we totally stripped down and rebuilt the GREY GOOSE Hospitality Suite as a fully immersive environment that embodied every tenet of the new brand world. Then we used that look and feel to inform all other experiential touchpoints throughout the sporting event space.

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Hospitality Suite Redesign