Welcome & Campaign Overview Video
I mean, who could have foreseen that launching a collaborative campaign urging patients to consider going to their local pharmacist — versus their regular physician — as an important option for their vaccination needs would unfold just shy of three years before the onset of a global pandemic. We conceptualized and executed the B2B campaign titled "Together, we can be a VacciNATION" for GSK. This initiative equipped our pharmacy partners with an array of tools, products, and programs designed to drive the growth of adult and adolescent vaccination rates in the U.S. market by actively engaging, informing effectively, and consistently delivering the high standards of quality and values associated with GSK — expectations that both our partners and their patients have come to rely upon.
:: SELECT PHOTOS TO ENLARGE ::
These are two examples of interactive education videos utilizing the Wirewax technology platform for making clickable branching videos on our "join-the-vaccination" website. There are blank placeholder panels that had navigation buttons added within the website. This allowed the viewer to control and choose what video content they wanted to watch next.
ReliOn® is a line of diabetic management products sold exclusively at Walmart. Crafted with the needs of every individual affected by diabetes in mind – whether you are actively managing diabetes, in a pre-diabetic state, or serving as a dedicated caregiver – ReliOn® stands as a beacon of comprehensive support.
My creative team and I were charged with coming up with a complete brand transformation to not only enhance its brand appeal but also to boost Walmart's prominence in the diabetes care market. Our overarching mission was to empower individuals to lead a fulfilling life despite diabetes. We achieved this by providing not only top-notch products at an affordable price but also a wealth of information and tools spanning exercise, stress management, and nutrition.
Case Study Video
ReliOn.com
AADE Trade Show Booth
People shopping for a Medicare plan today are not helpless seniors who are confused and don’t know what to do. They’re smart, savvy, and not interested in a lot of empty promises. They know what they want, and what they need, and they want to get answers to their questions so they can pick the plan that’s right for them. My creative partner and I created these two DRTV spots not only to acknowledge the intelligence of our audience but also to portray them authentically. Aetna takes the forefront as the friendly, compassionate guide committed to assisting them in discovering their ideal plan. By doing so, they carve a distinctive niche in the market, compelling this audience to reach out for assistance with confidence.
"Front Porch" :60
"My Son Has Questions" :60
