Case Study Video
Flonase, the number one most prescribed allergy treatment was ready to launch over-the-counter, it was our challenge to make sure sufferers knew there was a better option. In order to grab their attention, the biggest launch in GSK history was created using an omnichannel approach to educate allergy sufferers about the more complete allergy relief of FLONASE. We drew their attention to the allergy aisle nationwide by delivering custom retailer marketing plans and superior creative for GSK’s top eight customers as well as a national strategy and toolkit for all other retailers.
To say the least, this monumental undertaking required months of meticulous planning, lots of collaboration, and a relentless focus. Steering a sizable creative team, I played a pivotal role in orchestrating this effort, shaping it into a testament of innovation and creative excellence with award winning results.
Digital Innovation at Shelf
Customization at Retail Online
Unique Experiences at Store
Over 60+ Unique Displays and POS
:: SELECT PHOTOS TO ENLARGE ::
So much was as stake. In the midst of an ongoing economic recovery with stringent shopper budgets and intense competition, Coca-Cola found itself losing ground in Walmart sales. We needed a game-changer to overturn this trend and reintegrate Coca-Cola back into shopper’s baskets. Our focus honed in on the busy Walmart mom and sought to create a series of meaningful occasions to lure her back to Walmart. The solution was “Effortless Meals at Walmart” which combined Coca-Cola with prepared foods from Walmart deli — transforming the deli into a quick meal destination for moms to stop in, grab a meal and go.
I distinctly remember the crucial meeting where we united these two major companies to present our plan. It underscores the real effectiveness of combining profound shopper insights with a simple yet impactful creative idea, illustrating how such a fusion can produce a powerful outcome.
Case Study Video
:30 TV
In-Store Network | Gas Pump TV
:: SELECT PHOTOS TO ENLARGE ::
In response to the diminishing traffic in department store beauty departments, CVS/pharmacy recognized the many shopping options available to women. Our aim was not just to attract them but to make CVS their unparalleled beauty destination. Departing from the usual functional and product-centric language, we sought to empower women, helping them look and feel their most beautiful. The result? My team and I created a uniquely positioned beauty platform, "Reinventing Beauty," which was a surprising and innovative move for a drug store chain. Stepping into CVS, women would immediately be surrounded by the latest colors, cutting-edge products, expert advice, and modern solutions tailored to a diverse range of beauty needs — all available at an affordable price.
:: SELECT PHOTOS TO ENLARGE ::
