Promotional

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HIT THE CODE, WIN THE CASH

Promotional packaging

Instant win micro-site

"Earn Your M - Mission of Peril" Game

Customized Promotional Spy Games

National Promotional Displays and POS

I have to say this project was so much fun and a real joy to work on. We went big, real big. Breaking new ground for our client, we created the opportunity to win a whopping $1 million dollars under-the-wrapper, instantly! Also, by utilizing unique under-the-wrapper codes, consumers could then play our international spy game online. Our interactive microsite, aptly named "Hit the Code, Win the Cash," offered participants the chance to break the bank and win monetary prizes, but with a delightful twist – winnings were awarded in an array of foreign currencies, including pesos, yen, lira, and euros. We also created digital spy video games for additional engagement. I personally concepted and illustrated the “Earn Your M, Mission of Peril” video game.

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In recent years, I've had the privilege of spearheading a nimble yet remarkably skilled creative team, dedicated to crafting compelling and impactful on and off-premise activation programs for our client Mark Anthony Brands. Navigating the intricate landscape of the alcoholic beverage industry, we were acutely aware of the challenges posed by legal complexities. Moreover, we diligently ensured that our ideas not only resonated with the brands but also stood out distinctly amidst fierce competition. It has been a rewarding journey, characterized by the pursuit of innovation and the creation of distinctive brand experiences.

CHEERS!

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